The Enlightened Entrepreneur - Free and Low-Cost Tools and Resources for Small Businesses!

Dec 16 2021 9

The Enlightened Entrepreneur - Free and Low-Cost Tools and Resources for Small Businesses! Podcast artwork

If you are a new or established business "bleeding money" from paying monthly charges for programs and tools like Autoresponders, CRM’s, Graphics Software, Video editing programs and more – you will love the free and low-cost alternatives that Harry reveals each week! Harry Maurer is the best-selling business author of “ON YOUR OWN, BUT NOT ALONE: 50 FREE and Low-Cost Resources for Entrepreneurs and Small Businesses” and teaches business owners how to use hidden free and inexpensive programs and tools to help their businesses grow.

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153 – Your Own Full-featured e-commerce Platform

Dec 16 2021 7 mins

I was a little skeptical of an inexpensive “shopping cart” program because I have been burned before – with WordPress plugins that were hard to configure, difficult to use and a few that were unsupported and unreliable. This one impressed me for a few reasons: First of all, you don’t have to install it on a WordPress site – in fact you don’t even have to host it o

152 – Here’s Everything you Need!

Sep 23 2021 7 mins

I remember when the first CRM system I used cost a one time charge of $30 – now it is more along the lines of $200 - $500 per month! Some of the more popular systems I am referring to include Pipedrive, Salesmate, Zoho, Clickfunnels and others. I recently discovered a newer, full-featured business platform that has many newer and more advanced features -- similar to a $300/month

151 – Improve Your Headlines

Sep 16 2021 5 mins

If you have studied marketing for any period of time, you will know that the headline of your webpage or promotional material and the subject line of your emails is the most important element of your marketing. Why? Because if the headline or subject line does not grab your audience’s attention, they will move on without delving into your promotional materials -- or reading your

150 - Chat with Your Prospects

Sep 02 2021 6 mins

I do have a simple “chat” widget on my websites that allow people to give me their contact information and ask questions and I am able to both automate responses to the most common questions they may have or I can reply to them by text on their phone. It’s a good system and it works for me and my particular business, but I have to admit that what I am about to show you is mor

149 - Meme and Schedule

Aug 26 2021 6 mins

These are two related tools that I am currently using for an upcoming event. One is a social media tool that will allow you to create memes or images with text on them and the other is a companion program that will allow you to schedule them to go out to your social media channels on a schedule that you determine. I have seen paid programs like this in the past, but for the limited

148 – Scan and Promote!

Aug 12 2021 6 mins

*** PLEASE NOTE: I CAN NO LONGER RECOMMEND "QR-CODE GENERATOR" FOR THE FOLLOWING REASONS: They automatically added me to the 14 Day Free trial (which I was fine with) and then instead of reverting me to their free option, cut off my access to the QR Codes I created which can NOT be reverted to free QR codes. Their customer service was terrible and it took days before I got a

147 - Simulate a Video in your Email

Aug 05 2021 7 mins

You can't put a video itself into an email, so instead, the usual process is to have a static "still" image that people can click on that takes them to the video, but the closest thing to having an actual video embedded into an email, is to have a moving image – just 4-10 seconds of a video as a GIF image that can act as a teaser creating the illusion of a video with a butt

146 - Show Your Appreciation!

Jul 29 2021 7 mins

I really like this idea and although I have seen similar programs, I like what this service offers and I think the pricing is very fair. It is a "gift service" designed to build customer loyalty and appreciation. There products range from just personalized postcards and greeting cards, to Gourmet foods (personalized from you to your client), to gift cards that include Amazon, Starb

145 - Shorter, Cleaner, and Slicker Videos!

Jul 15 2021 8 mins

I don’t know if you have tried creating a video course or promotional videos, but even at their best, there are pauses and transitions that you really wish weren’t there. I was introduced to this online video editing software recently and I have to say I am very impressed. What it does is it takes your video and automatically eliminates the pauses, makes better transitions and

144 - Business in the Palm of Your Hand!

Jul 08 2021 9 mins

I have been holding off on mentioning this software – not because is isn’t good, but because it is so good that I really want to do it justice. I am in the entertainment business, but if you are in any service-based business where you work with clients offsite, this program is an amazing Godsend. It’s a little hard to describe because it is not a “Contact Management S